Atlas Concorde stoneware: the pros and cons

Today, when carrying out external and internal decoration of premises, ceramic granite is increasingly used. This unique material is widely used due to its high practical qualities. Among the manufacturers, one of the leading places is occupied by Atlas Concorde, which has many years of experience and offers high-level products to the attention of buyers.

The history of the brand began in 1969. In Italy, a factory began to operate, which produced semi-finished products for the subsequent manufacture of ceramic products. Gradually, the plant gained power and expanded, by the end of the XIX century, he switched to a full cycle for the manufacture of ceramic products, the material for which served as white clay. Around the same time, a new finishing material appeared - porcelain stoneware, its popularity began to grow rapidly. Therefore, it was decided to start its release in a factory format.

The product was in demand, production volumes grew. Today Atlas Concorde is one of the largest enterprises in Europe. It has a network of branches and subsidiaries in different countries. In 1993, a subsidiary appeared in Russia. Atlas Concorde uses Italian technology and develops new collections adapted to the tastes of different consumers.

Atlas Concorde enterprises produce tiles for facing walls and floors in rooms, as well as facade and pavement varieties. The tiles are produced by collections, their own staff of designers is working on their creation. In their developments, they take into account the trends of world fashion and the demands of consumers. Catalogs feature over 80 collections. The material can be found for any interiors and architectural complexes, since the rulers contain a variety of colors and textures (under natural wood, stone, marble, cement).

Atlas Concorde constantly develops the latest technology and introduces them into production. A lot of time is devoted to product quality. It is made from high-quality environmentally friendly raw materials, controlling the process of creation at each stage. The company cares about its customers, and therefore additionally provides services for the sale and installation.

The demand for porcelain is due to its indisputable advantages over other materials.

• It has high strength. Special production technologies allow to avoid voids and pores. The result is a high hardness material.
• The company's porcelain stoneware is resistant to external influences: it does not face rapid abrasion.
• It is able to withstand huge loads, impervious to moisture, which affects other materials.
• Due to its water-repellent properties, the brand’s stoneware carries a temperature drop. He is the record for frost resistance: he is not afraid of temperatures up to -50 C.
• It is durable. Any coating will maintain its appearance for decades.
• It can be used when facing surfaces inside and outside.
• Ceramic granite brand is made from natural substances (clay, feldspar, kaolin, quartz sand), it is suitable for widespread use in residential areas.
• Just take care of him (wiping the surface with a damp cloth is enough).
• Porcelain tile is beautiful and noble. Various colors and textures will transform the interior, complement the architectural complex.

Unfortunately, this material has several drawbacks. Most often this applies to polished porcelain.

• To ceramic granite had a smooth shiny surface, its upper layer has to be cut. This makes the material vulnerable to mechanical stress (it can be scratched).
• Polished granite is difficult to clean. The floor of it must be washed frequently. In this case, it is necessary to be careful in choosing detergents: they should not be abrasive. After washing such surface it is necessary to wipe dry.
• The polished surface of the material is slippery. You will feel uncomfortable for fear of slipping. Small rugs will constantly shift, which can be traumatic. When wet, a beautiful shiny floor will turn into a skating rink.
• The floor is porcelain stoneware cold.

The presence of a variety of collections will allow you to make a choice according to your taste.

• One of the great collections is "Supernova Onyx". It imitates natural onyx. Smooth play of color transitions, transparency of a semiprecious stone will make any interior luxurious and elegant. The collection represents 6 color shades from light tones to almost black. The collection has wall tiles and fragments of flooring.

• Present in the collection series Mosaic lap allows you to decorate the flooring. Mosaic can be used as an element of decor. If desired, a mosaic pattern can cover the entire floor. No less remarkable is the Supernova Marble collection. 5 primary colors, various patterns of streaks, a large number of decorative elements, different sizes of tiles for walls and floors will allow to finish any room under the marble.

White color looks especially elegant. It visually expands the space, goes well with a variety of decors and other colors. Marble coatings are very appropriate when finishing various public institutions. If you like wood texture, Atlas Concorde will provide you with a wide selection.

Customers leave a lot of positive feedback on Atlas Concorde porcelain stoneware. Consumers say that products from Russia are in no way inferior to those of Italy; at the expense of lower prices, they save the budget. Buyers like a wide range of products, the possibility of choosing the color shade, the texture of wall and floor tiles, the presence of a large number of decorative elements. Many appreciated the strength of the material and the resistance of the pattern to abrasion, as it is not applied to the surface, but goes deep.

Consumers like that Coatings made of this brand of porcelain stoneware are easy to care for, it easily tolerates the effects of various detergents, even those containing acid. Some comments indicate that the floor is made of porcelain stoneware cold, and of the polished counterpart it is slippery.

For an overview of the Atlas Concorde porcelain stoneware collection, see the video below.